Unleash the Dragon: Sapporo x Tokyo Hiro

For this Sapporo campaign, Sapporo partnered with a well-known local artist, Tokyo Hiro, to create their iconic “Unleash the Dragon” campaign. The campaign featured a dynamic dragon-themed billboard extension mounted on iKahan’s iK-LA007 digital billboard (designed to extend beyond the billboard face for extra visual impact), plus two EV Trucks.