CLEAN CA Branded Trash Receptacle Campaign

In response to Caltrans' RFP, iKahan, in collaboration with SAGENT, designed and implemented an impactful place-based media campaign, launching on April 3, 2023, running through April 27, 2025. The primary goal was to deploy targeted advertising within high-traffic retail environments, including supermarkets, convenience stores, gas stations, and community-centered locations across California.